Advertising in point-of-sale terminals (magazines and so forth)
Date: 14 April 2009
Now there is a flock of magazines under which one rooms away from turnpike streets and public transport stops are selected, in narrow passages, in the heart of planning quarters, and is frequent and in basements. 4 them, specially in an incipient period of their job was extremely relevant with advertising media to attract in itself intending purchasers. With that end in view in the proximate places of a constant agglomerate of people, on road crossings, turnpike streets instal (with the permission of local authorities, and after the conforming disbursement) boards W boards and the posters informing the population ABT a magazine.
Placards represent fulfilled on a paper, a linen, veneer, panoflekse maps W placards, short TXTs. Placards and posters allocated on boards, should be simultaneously simple and at the same time bright so that they could draw ATTN of intending purchasers. The TXT of the poster allocated in the street, should be short, a type lettering large enough, and a background colour and characters - contrast. Colour scores can be various. Following combinations of flowers are recommended: black W yellow or white, red W white or green, white W the green. The day-gioes of miscellaneous flowers which are reflecting light and flashing in darkness can be used. On decorating reception street placards can be risovannymi, produced of photographs and figures. On a construction publicity boards are fulfilled plane and volume. Plane boards sew around veneer or a thin tin. Sometimes use a subframe W the tissue stretched on it. Volume boards represent prisms, becks and other polyhedrons. Such boards can be gyrating. They are allocated on wide footwalks B4 a going into a magazine. The purpose of installation of such boards - to call passers-by desire to visit a magazine and to gain a product. The ATTN of intending purchasers and the small transferable sheets installed for a magazine W a tip of assortiment of traded commodities, the declaration of spent degustation of new products, sale etc. 4 larger sustainability draw of them do doubled and allocate on footwalk in the form of a tent. The TXT is put from two sides of boards so that it it was visible to people driving in both sides by a magazine, transiting along a magazine front, and also under the street counter party. Such stationary and transferable sheets are more effective 4 specialty stores. Thus, the advertising allocated on street boards, should draw to itself ATTN, to be short, without difficulty read on the move, clear. It is necessary to pay attention to how placards and posters on street boards in overcast are perceived, a wet weather, whether they are shielded by cars, scrubs, arbours etc. Transparencies - a temporary advertising medium. Them allocate over a going into a magazine or on street piles during realisation of the advertising companies, the exhibitions-sales or in connection with discovering of a new magazine. The transparency on which one is allocated the TXT W reversal to visit a magazine, should look colourfully. With that end in view use tissues white, yellow or of red flowers against which one characters look more brightly.
