Apple forbade Google Of AdMob to Work with its Products
Date: 11 June 2010
As is known, advertisement - engine of progress. This is very profitable business, if we judge by the lightning development now narrower than the most important Internet- company Of google, which free of charge gives million users some of the most developed Internet- services, ensuring its profit due to the activity in the advertising branch.
Internet sites as before serve as the basic means of interaction of Internet- advertisement with the users. However, in smartphone and devices analogous with them in the firmware platform, it seems, basic accent will be set to the banners, integrated into the user interface of the very operating system, or more precisely, into the programs of strange producers.
Despite the fact that branch is still sufficiently new, the number of companies they fight for obtaining of the best place under the sun. One of the most important firms in the mobile advertisement, AdMob, was recently acquired Google. But in April, when Apple presented its own service of iAd, Steve [Dzhobs] (Steve Of jobs) it acknowledged that its company of the first of beginning the negotiations about the purchase Of adMob, but Google tore away their transaction, after proposing to the owners of advertising firm sum $750 mln. then Apple it became its attention to Quattro Of wireless - transaction in $275 million laid way for iAd.
Apple has extensive plan of relative its initiative. iAd will be neglected on July 1, but service already has available contracts to the second half-year for sum total of $60 mln. company it expects that toward the end 2010 of iAd will succeed in engaging of about 50% of market for mobile advertisement. Really, iAd does so exceed its competitors or in Apple is other means of for achievement stated goal?
On Monday Apple officially changed the conditions for agreement with the developers. Thus, point 3.3.9 it says:
“You your applications cannot gather, use or reveal to any third side of the information about the users or the device without the preliminary agreement of users, and then - only on the following conditions:
- Collection, use or divulging are necessary for the assignment of service or function, which directly relates to the use of application. For example, without the preliminary written permission Of apple you cannot use strange analytical software in your application for collection and sending of the information about the device to the third side for the accumulation, processing or analysis.
- Collection, use or divulging for the purpose of the arrangement of advertisement in your application can be allowed by the independent provider of advertising service, whose main business - this is the arrangement of mobile advertisement (for example, it cannot be estimated as the independent variable the provider of advertising service, which is located into the property or that being been daughterly with respect to the developer and the salesman of mobile devices, mobile operating systems or media of development, with exception Of apple); and is allowed only the divulging of the unique identifier of device, position data of user and other information, specially indicated Apple as accessible for the advertising purposes”.
Last week during the interview on the television channel D8 the chairman of the board of directors Of apple Steve Jobs said that the changes were made for the purpose to protect the private life of users and do not prevent competition. It led into an example Of flurry Of analytics, which without consent Of apple assembled the information about the devices with the aid of the applications Of app Of store, which allowed it to in January brag by the fact that by it they were noticed a number of devices in the territory Of apple, which work under control of the still not left version of iOS. The discussion dealt with the still not represented plane-tables of iPad.
Thus, Apple could protect itself from the garrulous languages, which reveal commercial secret. However, it appears, this not by the central objective of the new step Of apple. As can be seen from the content of point agreement 3.3.9, the arrogant company Of google, which is appeared, by the producer of the popular mobile operating system Of android, falls under the doubtful limitation, by Apple, but the developers of applications for iOS do not have a right to collaborate from AdMob.
By the way, to the announced recently advertising technology Of greystripe and Adobe, which will make it possible to start Flash- banners to iOS with the aid of their automatic transformation in HTML5 and CSS3, this limitation, judging by everything, also can be extended, indeed Adobe moves its own media of development.
It is interesting, as will unfold further events with respect to accepted Of apple of the solution? Will focus attention on these actions the antimonopolistic committee of the USA?
