In 1956 John Schneider, in the past the advertising agent, has published the satirical novel "Gold pipe" in which one has presented receptions of "trade in psychology", mobilised during presidential selections of 1960. According to the author, it was a culmination of the direction which have received the beginning in 1952 when advertising experts have occurbed among administering figures of both political parties and when for the first time candidates for presidents became a product, political campaigns - the business contributing in sale, and voters - the market.
Contest between candidates was brought together, on Schneider, 2 a reinforced control between the largest publicity agents administering operating periods. The off-the-shelf methods of effect on the audience, first of all in appropriate way dramatized "effective submissions" were applied. That before speeches EVN "five-minute" were considered as too long. " Listen, - to the "" candidate, wished to make speech the chief of a publicity agent has told about foreign policy in an atomic age once, - if wish to make impression upon ecclesiasts, intelligents, students of the Colombian university use for this purpose the personal time, instead of my, television. Allow the market, the person. Your market - 40 - 50 million the drivellers, sitting at home and keeping track of your nonsense via radio and to television. And these drivellers are irritated by an atomic age? BS! They are alarmed by settlement of account in a grocery following Friday "." The packaged soul "- a synonym of standardization of the American citizens. In this sense Pakkard considers representative two new American institutes which one activity has the direct ratio 2 unitization of consciousness of citizens. First from them are the off-the-shelf complexes of apartment buildings riged up to a store of yields in a refrigeration cabinet. It is possible to move to such dwelling absolutely nalegke and at once to hit in a cosy situation. Has put, however, not only in the material equipment, but also cultural, social, psychologic. In an hour - ones and a half on arrival 2 move-ins are neighbours W the prompt to participate in a play, walk, joint reading, etc. So there is an advisable aerosphere. The second new phylum of an educational institution (in Los Angeles), preparing specialists 4 the industry" on the preset formation sample "(" by request "), i.e. Not only W engineering both organizational knowledge and abilities, but also the social to customers social and psychologic installations. Students learn to the correct ratio 2 job, the employer, fellow workers and collective as a whole. To Americans of 2000, writes Pakkard, the psychologic methods of effect practiced now, will be displayed ridiculous and old-fashioned. By then will be, probablly, physical methods of effect on consciousness are developed - so-called biomonitoring, the beginning to which one it is necessary today. A brain of the person and human behaviour will learn to control apart as control nowadays airplanes, rigs and gears. 4 operated such processes will be painless, but... "When you start to manipulate, unless you will be held? Who should instal boundaries behind which one such keyings become socially undesirable?"
