At creation of the website is a lot of prophetic, disregarding which your site will be sad and inexpressive. At the best you will not be counted sets of visitors on your site. In the worst your creation remains simply not noticed among thousand other websites. Let's consider them more attentively:
1. A drawing. The first, that the visitor of your site notices at the first visit these are graphic representations which are possessed on a site. If, of course, you use a drawing on your site. The drawing should correspond completely to a subject of a site and prompt to the visitor, about what, actually, this website. At skilful application of the schedule should give mass of the information on your creation.
On the Internet there is a large quantity of the sites granting to the schedule is free, but be careful thoughtlessly to take and use it therefrom. You wish to create in a head of the visitor an individual remembered image. Potential customers seldom purchase something on a site in the first visit if they, of course, are not extremely interested in it. And if your site makes upon them the first favorable impression, they will remember it and will return next time to purchase that product which is necessary to them.
If your site looks as hundred and thousand other websites, they can not recollect at all it later. Therefore use a drawing that visitors have remembered your site.
If to speak about the site schedule, it consists not only of the images placed in top and in the bottom of a website ("hederov" and "futerov") and the graphic representations helping navigation on a site. If you sell any goods from the site, it should contain the image of these goods. In a case with the digital goods it will be the high-grade three-dimensional image (so-called "kovery"), and in a case with tangible goodses an informative photo of your goods.
But also it yet all. Your photo will be probably, most important image on a site. If you do serious business on the Internet, your photo, maybe, and not turning point, but in most cases visitors wish to see the person with whom they will deal. Especially, it personalises your site and calls larger trust.
2. Headings. Headings draw attention of the visitor and force it to read most further the text.
Is a little prophetic, which headings should not contain:
- Invitation reports or others of a similar sort of the report (type «We are glad to welcome you on our site» or «We are happy, that you at last have found us»); - Obvious assertions (type «you at last dobradis to Vasily Pupkin's site»); - Silly and boring expressions concerning your products (type «Evaluate a wide range of the goods on our site»); - Other expressions which call visitors only disgust
Instead use headings which involve the visitor in some kind of conversation. It is possible to consider as good headings what directly address to visitors.
- It can be expression in the form of a question, on which the visitor should respond positively. (Type «you that I have shown to you as you can save up time with would not like...»); - It can be the application with which visitors should agree (type «Holders of pets would like more time to enjoy the pupils, than to clean behind them».); - Or it can be something, that calls curiosity (type «Nine of ten men will tell what exactly it draws their attention».)
3. The text. The text on your website is advertising of pure water. Remember that the website contacts to potential customers, therefore the text should contain all that you would wish to tell it at a personal occurring. It should not be abstruse and encyclopaedic, it should say to them that they will see and learn on your website and what they require.
It can be made in several ways:
- To create page for the new visitor. The main page of your site happens usually such page; - To create section «Questions and Answers» (or FAQ, if to speak obshcherasprostranennymi concepts); - To offer the contact form for who has questions, on which it has not found answers on site pages; - To create page with recalls of visitors of a site; - To create page with the accurate description of your offer and the description of process of payment.
Remember that each page has the purpose. For example, the page «About me» exists to tell more about you, to show, that you that person with whom they would like to work and create more doveritelnosti in relations. Here it is possible to add about the professional interests and achievements, to switch on something else, that will help an establishment of confidential customer relationships.
4. Specification of goods and services. This item will be present, if you sell something from the site or offer any services. And it happens more often is underestimated by web designers. It is considered what enough to place the image of a product and business will go. But, actually, it not so. Look attentively at each your product and think, what questions can arise at the visitor about your products. Also try to respond in the explaining text to all from them. Be not afraid povtorjatsja - of more information in any case better, than less. Tell to the clients, their service expects what sort, and as they can contact you. Develop all their doubts and pavors.
5. Navigation. How your site is arranged? Where are grouped all contents of a site? What length at it? All these questions should be carefully analysed. You understand, that if, your site in length more than two pages, the bottom part can be never seen visitors. Whether it is a lot of images on a site and how they are possessed?
You should understand, that if the visitor will have difficulties with orientation on a site it most likely will simply leave from your site once and for all.
Certainly, the best idea is in this sense to ask someone who never saw your site to evaluate it from the point of view of ease of orientation. And after that to ask it:
- What kinds of delivery of the goods are offered by a site? - In what methods it is possible to contact to the holder of a site? - What can he tell about traded commodities? - And other questions which will help to evaluate to the full ease and availability of system of navigation on a site.
6. A choice of system of navigation. It is possible to plan enough of systems of navigation on a site. But usually all system of navigation takes places in the left column though it is possible to meet sites and with the top system of navigation. Only it is not necessary to do navigation system in several places is can confuse the visitor.
Definitively to choose navigation system, visit sites of the basic competitors and note both dignities of system of navigation, and defects. Being based on it, try to create more convenient system of navigation.
