Today the large quantity of web masters, experts in marketing and the most usual users use tremendous possibilities of service Google Analytics.
Some - for augmentation of conversion of the sites, others - for optimisation of target pages, well and are also those who is registered in system and adds a code only for this purpose what to be simple in a rate - in a rate of that who, when and as has visited on a site (with curiosity, so to say).:-))
Still! The company, sporting the brand worldwide, has real possibility absolutely free of charge to grant each interested person the analytical workings out which on the indicators, concede nothing (and sometimes and surpass!) paid analogues from competing manufacturers. Certainly, you too know, that Google Analytics the megauseful utility and, probably, use it in the purposes. Parametres of the reporting and other navorotov in system enough - you will get tired to transfer!
Moreover - very often happens so, that the web master does not guess at all some possibilities of the analysis, and they are and moreover - these features could bring rather essential advantage. For all who is interested in comprehensive studying and use Google Analytics, we will advise to be collected in, enough, extensive support of service - there there are answers to almost all hypothetical questions! The service inquiry is here: http://www.google.com/support/analytics/
nachitaetes it is a lot of! :-)
In the given article we will open only two moments calling difficulties at some people who use Google Analytics. As it seems to us, it will be rather well-timed information, first of all, for beginning web masters runeta which every day becomes more and more :-).
So - here that calls often difficulties:
1. It is important to know, that terms "Keyword" and "Key inquiry" in rezultah analysis Google Analytics not one and too!
Yes, yes - these terms not synonyms as all have got used to it in a daily life :-)
The matter is that the system analyzes not only that your visitor has entered into the search form of the searcher, but also that he wished to find immediately on your site. Now very many sites are supplied by rather useful gadget under the name "search in a site" (for example, such formochku it it is possible to take from the same gugla) - all that is searched there and is that internal search traffic which is in addition analyzed by algorithm Google Analytics. And just taki for this purpose what to separate in the report the traffic from systems of external search from internal retrieval requests, gugl uses two different terms - the Keyword and Key inquiry. Accordingly, "keyword" is a word on which the visitor from the external searcher has come, and "the key inquiry" is a word which it entered into the form "search in a site" already being on your resource. Often web masters forget about this nuance and, as consequence, slightly incorrect data in the report have. Do not forget to part "keywords" from "key inquiries" in the reports! :-)
2. Many think, that Google Analytics is not able to work with Russian-speaking searchers - it is considered, that only the traffic from Yandex is considered by algorithm of system. It not so - all is considered normally, only it is necessary a little pokovyrjatsja in a code which was issued to you by system!
As of today, Google Analytics, by default, works with 21 searcher. Here the list: Yahoo, MSN, Lycos, Ask, AltaVista, Search, Netscape, CNN, LookSmart, About, Mamma, AlltheWeb, Gigablast, Voila (France), Virgilio (Italy, still known as Alice), Live (Windows Live) Baidu (China), Seznam (Czechia), Yandex, Najdi (Slovenia), well and certainly - Google. For this purpose, that Google Analytics would start to consider and this traffic, we do here that. We take a code and some lines are added in it. Initially the code looks thus:
[script src = "http://www.google-analytics.com/urchin.js" type = "text/javascript"] [/script] [script type = "text/javascript"] _uacct = "UA-xxxx-x"; urchinTracker (); [/script]
* Well it is final with replacement of square brackets by that that is necessary)))
_uacct = "UA-xxxx-x"; is a unique code (under it that and is necessary to add some lines). Lines will be identical - two parametres (depending on the searcher whom you wish to add), namely - number of the searcher and difinitiva a target word (in some searchers it either the letter, or a word) will be various only. Be not afraid - all simply! :-)
Well and in our case, the code already takes the following form:
[script src = "http://www.google-analytics.com/urchin.js" type = "text/javascript"] [/script] [script type = "text/javascript"] _uacct = "UA-xxxx-x"; urchinTracker (); [/script]
Thus, all searchers registered by you will be precisely considered now Google Analytics and the analysis of attendance of your resource will be much more informative and exact.
In the conclusion we will add, that at Google Analitics uncountable quantity of pluses, but there is also one minus which rather hardly spoils impression of system. A minus such - the system guzzles a lot of traffic. Be ready, what its gain will be peer somewhere 20, and even to 30 percent - for some sites it is rather notable problem, whether not so?
Well and viewing of statistics - it too rather also is rather transhipped - each page weighs, at the best, an order 400 kb and disconnect of flesh-animation does not give, unfortunately, absolutely any effect. But, despite all it, Google Analitics is an indisputable leader in the field of marketing analytical technologies and having stopped the choice on its statistical calculations, you will make a correct course.
