What feelings are called visitors of sites by colour scale of web design?
Date: 22 January 2009
We not begin to argue vastly on importance of such element of web design, as colour as it realise all. At once we will pass to an estimation of psychological effect which is rendered by a colour palette on the visitor of the Internet resource. We will remind only, that the first colour perception in many respects will define further destiny of your potential customer – whether there is it the real customer, or will pass to other site where to it will be psychologically cosier. He thus can and not understand, such discomfort paternal worried. And all business in colour.
Characteristics of colour and its psychological effect per capita, resulted more low, are made on the basis of the given researches of the scientific different countries, prosecuting by this subjects.
The red
This colour calls strong excitation. It is colour of a victory. Such human lines associate with it, as love, fury, force. It is characterised as live, uneasy colour. Therefore for the people who are in the reexcited status, red colour can become an instant stimulus, and call negative emotions. Thus, visitors of a site will apprehend such colour not as personal force and power, and as probable threat.
Therefore it is not recommended to apply, as dominating, red colour by working out of design of pages of a bank site or other organisations at which the customer relation bases on trust. Red increases feeling of risk.
But red colour is irreplaceable, if it is necessary to pay attention to something. The red signal of a traffic light, for example, forces the driver to brake. And the red items of the menu allocated from the general background, can draw attention of the user.
The orange
This colour excites, than red not less, but unlike last is not such strong stimulus.
Brown-red
The given colour combination, marvellously, calls absolutely other reactions - calmness and aspiration to an armistice.
The Blue-red
In this combination of colours vital energy of the red is not extinguished, and, on the contrary, is as though accumulated and stiffens. From here and magnificence of purple. There is in this shade something magic therefore also subjects of a site he requires the corresponding.
The pink
And here the whiteness of pink colour releases vigorous force red as white colour symbolises freedom. Pink colour - free, not obliging to what excitability, temptation, charm. It is not surprising, that such shade prevails often in sites of the easy or erotic contents.
Dark blue
Depth, rest, freshness, unification and fidelity – here the basic expressions of dark blue colour. And still eternity and serene rest. Last especially concerns dark blue colour. Often this colour the core choose for sites with information subjects.
Red-dark blue
The combination of the red and dark blue means internal excitation, inspiration, all that it is possible to put into words: sincerity, geniality. Recollect pictures Walked, which affected often a sincerity subject - images of a newly-married couple, bunches of flowers and hours - a symbol of used or missed time.
Green-dark blue
Green colour introduces in dark blue rest an intensity and self-affirmation element and even pride which passes in isolation at dark green-dark blue colour. And here in light green-dark blue colour vital impulses not so are expressed. Therefore light green-dark blue it is possible to name colour almost hygienic sterility. It approaches to sites of a medical orientation as well as possible.
The violet
This colour symbolises secret and magic (it is similar on the qualities with blue-red).
75 percent of children prefer violet colour. Consider it at creation of sites with children's subjects. Its and pregnant women like. However, for some reason it is preferred also by homosexuals, probably because the violet does not part the man's red beginning and female dark blue.
The green
The reliance passing in pride, endurance, persistence – here what qualities are inherent in the green. Crystal-clear blue-green colour is liked by people who to to itself make rigid demands. Not as the nice people with strongly pronounced originality consider purely green colour.
The Blue-green
Blue-green or turquoise are coldest of all colour shades. For their this reason it is expedient to apply there where it is required to create effect of a freshening cool – the sites bound to water purification, drinks, air-conditioning, windows and to that similar.
The Flavovirent
If to mix yellowness with green colour we will introduce it from an immovability and we will force to reveal. Such combination calls desire to go on contact, to be more open. This colour is recommended to use as a background by working out of pages of sites of the serious, authoritative organisations or state structures. Colour will give to a site an official style.
The yellow
Yellow – easy and warming colour. Colour of hope and inspiration.
This colour aspires to completeness, to an outcome, that is forward, to modern, to the best future. Application yellow is actual at veneering of web resources of child care centres and the organisations, shops. Well podhldit for the sites of a computer orientation representing the goods from category Hi-Tech. Quite often this colour is used in veneering of sites of design studios.
The Fulvous
This shade has united to two contradictions: light and ease of yellow colour plus darkness and gravity of the brown. There was an expression of a sensual gratefulness. It is colour of an establishment of contacts.
Red-yellow
Splashes out natural, joyful feelings and experiences. In him there is no prudence and restraint. That is why decide, whether it is necessary to add in a site of a few madness.
The gold
Expresses happiness. To explain why, hardly there is a necessity. The association is clear. Safely apply this colour if are assured that can make happy the visitor of your site.
The brown
By means of this colour it is possible to reach sensations of a cosiness as in interior subjects the big application has a tree with its brown shades. Therefore, the given colour is widely used in design of sites of showrooms of furniture.
The grey
Colour neutral - does not involve attention, but also does not distract from the core. The given colour well approaches to portals or the same information sites where there is great volume of the information. Such Internet resources should be simple not only on structure, but also in a colour score. Choosing for design grey colour, a site can be recovered and any other bright colour as grey - it is universal.
The white
White - remission of any resistance. It means uncontrolled liberty from any obstacles and the new beginning.
The black
It is the severity, however the given colour expresses stagnation and replacement of exciting influence. Therefore, black colour in veneering of sites is necessary for using accurately. At search black colour can oppress.
The main thing – to understand, that colour is the powerful advertising instrument, capable to influence the relation of the user to firm or the enterprise, to their services and the goods.
